Adobe Design Summit 2024
Event Identity
Animating a modular system across channels
Adobe Design Summit is an annual conference that brings together designers from across disciplines to explore creativity, innovation, and the future of design at Adobe. The 2024 visual identity builds on the Adobe Design brand while introducing a more experimental and conceptual layer to give the event its own distinct presence. Centered on the theme of transformation and evolution, the system reflects growth as an intentional, layered process.
Through shifting patterns, dynamic color transitions, and progressive typographic treatments, the identity evolves over time — becoming richer, more complex, and ultimately more resolute. The accompanying animations reinforce this narrative, visually capturing transformation as a journey toward clarity and resolution.
Project scope:
Visual identity
Motion graphics
Storyboards & Art direction
Swag
Event design
Intro video
Presenter Intros
My role: Art Director & Senior Design Lead
Agency: Adobe Design
Main animations: Peter Cobo
Supplementary animations: Rodrigo De Lima, Crystal Law
My role: Art Director & Senior Design Lead
Agency: Adobe Design
Main animations: Peter Cobo
Supplementary animations: Rodrigo De Lima, Crystal Law