Avenue 8
Rebrand & Identity
Elevating a modern brokerage
Avenue 8 was a real estate technology startup focused on improving the home buying and selling experience. Beyond operating as a modern brokerage, the company aimed to establish itself as a trusted industry voice through thoughtful content and editorial initiatives.
As Design Director, I led a comprehensive rebrand to differentiate Avenue 8 within both real estate and technology. The new identity moved away from generic startup aesthetics and positioned the brand as a refined, high-end brokerage — balancing technological innovation with credibility, clarity, and authority.
Project scope:
Branding
Visual/creative direction
Website design
Print materials
Marketing (print and outdoor)
App design
Design system
Website
The website redesign served as the launching off point of the larger rebrand.
Info Graphics
Avenue 8 released a market report each month which consisted of market data, insights, and predictions. We developed an info graphic style to deliver the content in a visually appealing and digestible manner.
Marketing Campaign
Concurrent to the website redesign. We developed a national print and OOO marketing campaign that used the new visual language established in the website to generate interest for both consumers and served as a recruiting tool for real estate agents.
My role: Design Director & Creative Lead
Marketing Director: Taylor Bennet
Designers: Saúl Meza, Hetvi Patel, Sarah Menard
Copywriting: Patrick Heij
Awards: Webby Honorable Mention, 2022
My role: Design Director & Creative Lead
Marketing Director: Taylor Bennet
Designers: Saúl Meza, Hetvi Patel, Sarah Menard
Copywriting: Patrick Heij
Awards: Webby Honorable Mention, 2022