5M
Visual Identity

Weaving community into a neighborhood identity

As Design and Art Director at Volume Inc, I led the visual identity for 5M, a mixed-use development in San Francisco’s SOMA district. The identity stitches together photojournalism, hand-drawn illustrations, and storytelling into a cohesive system that reflects the neighborhood’s character. The brand emphasizes openness and connection, linking residential, office, and cultural spaces while connecting the community.