Adobe Design Summit 2023
Event Identity
Creating a distinct visual world for a digital conference
Adobe Design Summit 2023 was a fully remote event, requiring a visual identity that could create a sense of place in a digital-only environment. Built around the theme “Coalesce,” the system distinguished the conference from Adobe’s everyday ecosystem while uniting a global audience.
Abstract, morphing patterns and a vibrant color palette expressed the idea of separate elements coming together. Motion and animation added depth and energy, creating a cohesive and immersive virtual experience across screens and touch points.
Project scope:
Branding
Visual Identity
Custom typography
Motion graphics & storyboards
Physical and digital swag
Intro video
Presenter Intros
Storyboards
My role: Art Director & Senior Design Lead
Agency: Adobe Design
Main animations: Andrew Embury
Supplementary animations: Crystal Law
My role: Art Director & Senior Design Lead
Agency: Adobe Design
Main animations: Andrew Embury
Supplementary animations: Crystal Law